Some Classic Historic Examples, TrendSense™ Predictions:
Appropriate Magnitude & Timing, a Fad vs. Sustainable Trend:
in 2004, TrendSense™ predicted that the low carb movement was a fad not a trend and we advised Panera Bread and others. In 2000, we would have told you that omega-3s would be a mass market opportunity by 2003.
Optimal Timing: New & Upcoming Ingredients
TrendSense™ predicted the timing for Dannon and other clients for the successful launch of probiotics to be a mass market opportunity in 2016.
Sorting through New Health Linkages, Timing & Priorities:
In 2008, TrendSense™ advised that mental/brain were about to become mass market opportunities for omega 3, in addition to cardio/heart health and that cholesterol, arthritis/inflammation were up-and-coming.
Identifying New Markets Positionings:
In 2006, TrendSense™ identified circulation as a fast-emerging market and ingredients positioning, just as health authorities were beginning to address the increasing incidence of stroke.
Giving Way to More Specific Sources/Terms
In 2010, TrendSense™ confirmed that the antioxidant market was maturing and that consumers had begun to look for more specific antioxidant sources and products that better aligned consumers with the individual health benefits they associate with antioxidants.
Medicinal Properties of Spices:
In 2009, TrendSense™ identified ginger and rosemary (antioxidants) as the lead spices with health/bioactive activity and identified/solidified spices as being an up-and-coming sustainable market trend.
In 2013, TrendSense reported this spice duo had reached mass market status, making the timing optimal for launch into mainstream channels vs. simply specialty/health food markets.
In 2013, we reported to the largest manufacturers of dietary choline, that choline was a missed opportunity and had already reached mass market marketability.
In 2015, we reported to our clients that mobility issues for young and old were a very large missed opportunity. Maintaining the ability to continue with my normal activities with age is now among the top health concerns globally, #2 in the U.S., per HealthFocus, 2019.
Identifying Opportunities in Large Traditional Medical Markets:
In 2011, TrendSense™ pointed to the rising interest/opportunity associated with stroke prevention, which coincided with the American Heart Association and National Institute of Health undertaking media activity to raise awareness of the rising incidence of stroke under age 65.
In 2000, we would have told you that protein was associated with positive body composition, and in 2003 that consumers would look to protein for weight and fat management; in 2007 for muscle tone.
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