Some Sloan Trends Historical Industry Milestones

. . . from the first ever totally customized nutrition store and traffic light nutrition evaluation program to omega-3s, turmeric, and choline . . .

As our work is 100% customized and very often highly confidential, we’re not able to share many of our partnered success stories, however . . . here are some projects we are proud to share.

1st Totally Customized Health Store: GNC LIVE WELL! Store Marketing, Science & Regulatory Support

  • Personalized/ Customized Products

Supplements, Individual vitapaks
Weight loss/sports powders
Beauty/skin care
Shampoo, soaps, lotions
Aromatherapy, Essential oils
Custom insoles, massage
  • ATHOS Personal Profiling system algorithm based on physician input, Artificial Intelligence

  • Product Labels have Customer’s Names

  • Products: Chose Scent, Flavors, etc.

BioNutritional Encyclopedia 3rd Party Expert Refereed Database GNC Customer In-store Kiosks, Basis for Personal Recommendations

  • 1st FDA-allowed science material at point-of-purchase

  • 1st traffic light system for nutrition information

  • Expert evaluation/weight of the scientific evidence presented at point-of-purchase

  • 255 nutrients/ingredients, based on 55,000 refereed articles, 750 journals, 77 Ph. D. researchers

  • Kiosk enabled tracking of customer questions, health concerns/interests, for better store assortment and sales

In 2013, we brought unsolicited to the world’s largest producer of Choline that it was a missed opportunity with a 90% deficiency in the U.S.

Created The Choline Information Council

“Choline offers health benefits at every stage of life”

We Added Scientifically-verified Health Linkages to the VitaCholine™ Portfolio, We Put Choline on the Map…


We created a strong platform that Choline is a serious nutrition deficiency with public health significance; and a nutrient that can be promoted for its critical health benefits, thereby creating strong consumer and industry demand.


We added scientifically-verified health linkages to the VitaCholine™ portfolio, including eye health, long-term positive effects on memory, stress response in fetus, and decreased risk of preeclampsia during pregnancy.


We created the strategy, positioning, and a campaign to influence food, supplement, and health professional audiences.

80+ Industry Trade Stories
< 3 Months. . .

A Wide Diversity of Projects

1st Test for TrendSense: Add Nutrients to Tropicana Orange Juice?

Turmeric/ Curcumin Market quantification, Timing, Identified, Prioritized Linkages, Regulatory

Corporate Nutrition Strategies

1st Non-GMO Virgin Canola Oil in World Top 10 Best New Products Progressive Grocer

Tripled Sales of Kiwifruit “Bite-for-Bite” Nutrition Campaign, Positioning, Identified Anti-Thrombotic Natural Agent

Nomenclature Change to Omega-3s, Positionings, industry sell-in, regulatory

Acquisition Support Starbucks

Add Flavor to Tums Antacids GlaxoSmithKline

With Hormel, developed ingredient & market, D-ribose

Historically, Topics Where We’ve Been at the Cutting-Edge… Getting Ahead of the Curve…

Personalized Nutrition



Fish Oil to Omega-3s

Protein 2007

Fit Consumers


Microbiome/Pre, Pro, Symbiotic

Anxiety/Cognition Mental Health 2015

Muscle/Mobility > Sports

Night Repair Supplements

Hispanic Vitamins


Exercise as Medicine

Food as Medicine

Do you want to get in touch?

Learn more about how Sloan Trends can help build Successful Sustainable Business-Building Ideas, Strategies and Solutions; Identifying Emerging Opportunities and Issues; and Helping to Ensure Leading-edge Scientific and Regulatory Programs for U.S. and Global Food, Dietary Supplement, Pharma, Ingredient, Commodity & Foodservice Industries.