Our Experience

Rare Blend of High Level Corporate Expertise

We offer a unique blend of high level corporate, media/marketing, food safety, quality, culinary, health/nutrition, government policy, and regulatory expertise. The team of Elizabeth Sloan and Catherine Adams Hutt represent decades of experience from holding senior level corporate leadership positions in:

Mainstream Consumer Media & Marketing: Good Housekeeping magazine, McCall's Magazine, Good Housekeeping Institute, Hill & Knowlton Public Relations

Government: FDA and USDA

Foodservice: McDonald's, YUM! Brands, Flavor & the Menu magazine

Food & Beverage Marketing/Manufacturing: HJ Heinz, The Campbell Soup Company, Coors Brewing Company, General Mills, Inc.

Food Trade Magazines: Food Technology, Nutraceuticals World, Food Business, Processed Prepared Foods, Food Product Development, Cereal Foods World, Cereal Chemistry

Professional/Trade Organizations: Grocery Manufacturers of America, International Life Sciences Institute, Institute of Food Technologists, Academy of Nutrition & Dietetics, Am. Assn. of Cereal Chemists, Am. Dental Assn., Am. Medical Assn., Society for Nutrition Education, etc. 


Some Representative Clients:

Sloan Trends has provided services to a wide variety of companies in the food and beverage, dietary supplement, food service, commodity boards and ingredient manufacturers.

Food and beverage firms

  • General Mills, Inc.
  • The Campbell Soup Company
  • Tropicana
  • Ocean Spray
  • Dannon
  • Seagrams
  • Coca-Cola
  • Green Giant
  • Frito Lay
  • Heinz
  • Lee Kum Kee
  • Hormel

Food Service

  • McDonalds
  • Panera Bread
  • McCormick
  • Charter
  • Sonic Drive-thru
  • Nestle
  • Starbucks

Pharmaceutical Corporations

  • Johnson & Johnson/McNeil
  • Pfizer
  • Mead Johnson
  • Bristol Meyers
  • Novartis
  • GlaxoSmithKlien
  • Bayer Pharmaceuticals

Dietary supplements

  • General Nutrition Centers
  • Leiner
  • Pharmavite
  • Banner Pharmcaps
  • Gelita
  • Enzymatic Therapy

Ingredient suppliers

  • Archer Daniels Midland
  • Cargill
  • Dow AgroSciences 
  • Solae
  • National Starch/Ingredea
  • Glambia
  • Danisco
  • TIC Gums
  • Fortitech
  • Monsanto

Commodity groups

  • The Soyfoods Council
  • Almond Board
  • International Kiwifruit Commission
  • National Fisheries
  • National Honey Board
  • USA Rice Federation
  • North Carolina/U.S. Sweet Potato
  • The National Pecan Shellers
  • The Calorie Control Council
  • The National Peanut Board
  • The Assn. Dressings & Sauces

Personal Care & Cosmeceuticals

  • Avon
  • Proctor  & Gamble

Some Milestones & Experiences:

  • 1st Traffic Light Nutritional System, 1st Point-of-Purchases Distribution of Scientific Information, 1st Fully Customized Nutrition Retail Store
  • Sloan Trends was an integral part of the team that developed the next generation of "Be-Well" retail stores for General Nutrition Centers and created its BioNutritional Encyclopedia kiosks – which was the first system to provide expert determination of the weight of scientific evidence on key nutraceutical ingredients and get regulatory approval for functioning at point of purchase. It was the first "traffic light" nutrition rating system implemented in the U.S.   
  • Our proprietary TrendSense™ system was first used in Tropicana's decision to fortify orange juice.